Get Moving! is a nonprofit organization with a simple mission: encourage physical activity and healthy lifestyles for kids in the state of West Virginia. As a public relations coordinator, my team and I planned and executed a Day of Play event at a West Virginia elementary school in which 90+ children were educated about health and wellness while participating in physical activities with West Virginia University athletes.

My team and I created and distributed a press release, flier, and athlete invite letter for the event. We also collaborated with local businesses and news reporters to gain sponsorships and news coverage for the event. I coordinated with athletic communications directors at West Virginia University to book athlete volunteers for the event, resulting in the participation of 70 athletes from various teams.

Get Moving! WV